by Vange Holtz-Schramek
Image description and source:
This meme depicts the coach of the Kansas City Chiefs, Andy Reid, speaking calmly to the team’s tight end Travis Kelce during Superbowl LVIII. Kelce is shown to be yelling directly at his coach’s face. The caption overlaid on Reid is “Me trying to gentle parent,” while the caption overlaid on Kelce is “My kid not gentle childing.” Source: AdoreAshlynn on r/nflmemes, Reddit.
Who
doesn’t like gentle things? In theory, most of us do. Add this adjective to
anything and we might be tempted: gentle dryer sheets, etc. During the pandemic
lockdowns, the dominant trend in my online parenting groups was “gentle
parenting,” a cluster of positive parenting practices that focalize the
development of children’s emotional self-awareness. The woman who wrote the
book (2016) on gentle parenting, Sarah Ockwell-Smith, developed her own
understanding of this parenting approach through her experiences as a mother,
not through specific or accredited training (i.e., as a child behavioralist or
psychologist as examples). For Ockwell-Smith, gentle parents are driven by
empathy for both parent and child – a gentleness extended from self to other.
Parenting
trends come and go – some linger, some pass swiftly. In my sphere, I have seen,
recently, “snowplow
parenting,” and “lighthouse
parenting”; yet my hunch is that these are both constructed in
relation to this dominant parenting zeitgeist of our era, gentle parenting. I
knew that this trend had currency when I began to see it crop up in journalism
and comedy specials. In such venues, critics take aim at gentle parents for
being too lenient with their children, for not educating them about the
realities of life. On the flip side, some parents who attempt gentle parenting
find themselves up against a wall – one perhaps best described by the meme shared
at the outset of this post. The meme suggests, for instance, that a parent’s
intention to be “gentle” is well and good, yet children may not be able to get
on the same wavelength.
So,
gentleness – it sounds good, in theory. In my recent piece, I set out to
investigate what might be lurking below gentleness: what gentleness may be
occluding, or what social coercions it may be perpetuating. Since most gentle
parenting content these days is disseminated through social media platforms,
specifically Instagram and TikTok, I sought out #GentleParenting content here.
My cross-platform mixed-method analysis involved two-stages of data collection
and combined programmatic analysis with both critical discourse analysis and
contextual visual discourse analysis. My dataset was governed by a timeframe of
one month late in 2023, and data accorded to hashtags including
#GentleParenting and those associated such as #ConsciousParenting, #MomLife,
etc.
My findings correspond to four key themes, which offer a complex and
multi-hyphenate portrait of #GentleParenting. First off, as is common to social
media and especially the power of influencers within this domain, the creators
in my dataset – many of whom boast thousands of followers and even millions of
views – do not identify themselves as accredited psychologists or
behavioralists. Like Ockwell-Smith, who coined “gentle parenting,” these
creators determine their credibility via the experiential knowledge they have
accumulated via parenting. This presents a notable shift in parenting culture
of the West that has long adhered to dogmas such as patriarchal motherhood and
both intensive and scientific mothering, all of which undermine parents’, and
usually mothers’, opinions and practices when it comes to child-rearing in favor
of medical or psychological expertise as determined by, through the majority of
the twentieth century, the male establishment.
Second,
while this phenomenon can be understood as positive in its efforts to allow
parents to regain control over childrearing, it also poses some challenges,
including its propagation of wealthy, white feminist presentations in digital
networks, as well as its insistence upon adding additional parenting labor.
Thus, as I set out to explore the question, “Who gets to be gentle?,” I
ultimately found that, consistent with feminist social media expressions on
mainstream platforms, the answer is white, able, thin women with both class and
beauty privilege, not to mention the leisure time and/or resources requisite to
create and maintain #GentleParenting audiences with content that is
well-styled, edited, and produced. Who among us can take on more? Who
might have a staff on-hand (though hidden from the camera) to enable such
performative #GentleParenting presentations?
Third,
counter to a central component of parenting discourses – that of competition
between parents as well as correlating judgment targeted at other parents – the
humorous posts in my dataset, which comprised 37% of all posts, instead convey
empathy through satiric takes on #GentleParenting. A specific trope within
#GentleParenting on TikTok, the “What I Thought #GentleParenting Was,” series,
offers a potential resurgence for forging radical mothering community online.
These videos are stylistically unkempt – with untidy homes, children who are
not perfectly behaved, and creators who demonstrate authenticity within
parenting performances. They thus hold great promise for a turn away from the
idealized, performative presentations of parenting within online platforms –
creating space and options outside of perfectly-styled parenting, ones that can
increase parental stress to conform to, often, unrealistic aims.
By
using such TikTok videos to critique the pressures to perform perfect parenting
online, I see an emerging trend arising, that of what I term “the fifth shift.”
While Arlie Hochschild coined the “second shift” to refer to the domestic and
affective labor mothers in dual-earner nuclear families enact once they finish
their day jobs, and, more recently, Andrea O’Reilly and Fiona Joy Green (2021)
named “the emotional and intellectual labor of motherwork and the
homeschooling of children” under pandemic circumstances as the “third and
fourth shifts” (p. 20), I argue that there is for parents using social
media a “fifth shift” in which they are required to perform their parental
identities on social media through tropes conversant with postfeminist
neoliberalism, such as heterosexual femininity and beauty (styled hair,
clothes, makeup, etc.), thoughtfully-created image and video production, and
parenting performances that continue to uphold intensive mothering’s “good
mother” figure (Bowles-Eagle, 2019, p. 767), who is always composed and never
complains. Such a critique is particularly resonant in our post-pandemic
landscape in which parental stress reached staggering levels and has since been
labelled by the U.S.
Surgeon General as a paramount public health issue.
Yet,
while the “fifth shift,” may offer much-needed empathy via satiric posts, the
political outcomes of broader #GentleParenting communities remain uncertain. As
with any exhibited behavior on social media under its capitalist attention
economy, a performer’s intentionality cannot be known with surety. In an era
when self-care has taken on neoliberal preoccupations, how can #GentleParenting
communities transpose their efforts towards uplifting the aims of feminist
mothering for all? Further research into this community needs to continue to
question the performances of lay expertise within this space, including potential
harms accorded to mis- and disinformation therein, as well as keeps tabs on
“Who gets to be gentle?” and who is left out of such discourses.
Author Bio:
Evangeline (Vange) Holtz-Schramek
is a writer, mother, researcher, and educator from west coast unceded
territories of the nation known as Canada. They are completing a dissertation
in online mothering at McMaster University, where they are also an Instructor
in the Communications Studies & Media Arts Department. You can find their
writing in creative and critical venues including Feminist Media Studies,
the Journal of Digital Social Research, The Ampersand Review, and
CV2.
References
Bowles-Eagle,
R. (2019). ‘Have you tried ginger?’: Severe pregnancy sickness and intensive
mothering on Instagram. Feminist
Media Studies, 19(5): 767-769.
Hochschild,
A. (1989). The second shift. Penguin.
Ockwell-Smith,
S. (2016). The gentle parenting book. Little, Brown.
O’Reilly,
A., & Green, F. J. (2021). Mothers, mothering, and COVID-19. Demeter
Press.
See the article this blog was based on at: https://journals.sagepub.com/doi/10.1177/09593535251327891